Why more choice is less, why with too much to choose from we move into a paralysis, why with more choice we end up making decisions which do not satisfy us, why above subsistence level there is no way up towards more happiness, etc...
A very interesting video to watch from Professor Barry Schwartz at Google. Just a shame that for some copyright issues they did not video the cartoons he shows.
On a lighter note, I highly recommend the physics of super heros. Hilarious!
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