Boo Hoo for you... Japanese smartphone

Classic video from Japan, even down the English translation... Some clear spin on the capabilities (aroma phones???). I was having a conversation recently with someone who was hell bent on the need to have Excel and MS in his phone and the value of it and did not agree that this was only for a thin crust of the population and not the mass market. The focus of this video demonstrate the actual functions which will make phone more than just for voice, near field communication being amongst the top features imho (not excel...)